I worked with The University of Alabama's Strategic Communications to develop their 3.0 web structure, Minerva, and beta tested it by building a new website for the College of Communication & Information Sciences.

The project took a year. In that time, I designed mock-ups, hired the web team, designated team leads, led exploratory sessions and stakeholder meetings, sourced photography, wrote copy, coded, and built a new Google Analytics property. The College's footprint shrunk from >1,100 pages across five websites to 63 pages on one website, making content much easier to find with a more consistent and on-brand voice.
Credits:
Dean of the College of Communication & Information Sciences: Dr. Brian Butler
Associate Dean of Tisch Student Services and External Relations: Dr. Sara Hartley
Director of Tisch Student Services and External Relations: Dr. Litsa Rivers
Associate Dean of Tisch Student Services: Dr. Steven Yates
Associate Dean of Advertising & Public Relations: Dr. Matthew VanDyke
Associate Dean of Advertising & Public Relations: Dr. Brooke McKeever
Associate Dean of Communication Studies: Dr. Darrin Griffin
Associate Dean of Communication Studies: Dr. Josh Pederson
Associate Dean of Journalism & Creative Media: Dr. Michael Bruce
Director of the School of Library & Information Studies: Dr. Jamie Naidoo
Executive Director of Web Strategy: Kyle Fondren
Associate Director of Web Strategy: Matt McAdams
Associate Dean of Communication & Advancement: Dr. J. Suzanne Horsley
Director of Creative Services: Janet Walker
Director of Creative Services: Jared George
Assistant Director of Communication: Jacob Crawford
Coordinator of College and Alumni Relations: Brie Campbell
Communication Specialist I: Leah Myers
News and media intern: Caleb Aguayo
Design intern: Meagan Riordan


Creative director: Jacob Crawford
Art director: Jacob Crawford
Copywriter: Leah Myers/Jacob Crawford
Web developer/designer: Jacob Crawford

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